Team 360 - Carla Roberts
Carla Roberts -
The DRTV Research Pro
Consumer Insights - Strategic Planning - Marketing Research
Create New Shows - Tweak Rough-Cuts & Existing Shows - Postmortems
Minimize Risks - Maximize Profits
Have a great show that didn't work?
Wonder why some work and others don't?
Wasted money on numerous tweaks?
Spent time and money on the wrong approach?
Now You Don't Have To Burn Cash To Find
Out What Works In Direct Response
TURN RESEARCH RESULTS INTO SMART MARKETING DECISIONS
Marketing Research Designed for DR
Ensure maximum impact and cost savings Learn the key driving factors that make a show/spot work
from the beginning
Save expensive edits by using research at the
rough cut stage
- modify before the final cut
Increase response rate and create more revenue by tweaking
an existing show
based on consumer input and expert direction
a failed show
to create a new successful show by incorporating the missing essential elements
Create Modify & Evaluate Successful
Call to Action
Contact: 512 736-6559 firstname.lastname@example.org
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